Why we stopped using Google Adwords

We used to use Google Adwords to advertise our business on the responses to Google searches by the public. We stopped using them. 

Why did we stop?

• It was not the cost;
• It was not the hit rate;

We stopped because we could not get to talk/online chat with a real person in Google about the problem we encountered. We had the wording of an advertisement rejected without explanation by Google. The advert wording was not offensive, nor so far as we could see did it breach any published Google rules. We were in fact trying to correct an entry generated by Google about our business. We keep getting calls from Joe Soap consumers asking us to fix problems with their home PC's. We don't do that. We build trading floors and data centres and we charge high fees for that specialist skill.

The only "assistance" from Google was an automatic  Catch-22 type of response referring us to the Google rules. We'd already checked those and needed to speak to a human being, but that appears to be impossible for Google. A typical response from a money rich global corporation who can afford to lose a percentage of customers through poor communication.

What triggered this blog posting? Google have emailed us an offer of £100 to start advertising with them again. The sender of the email - adwords-noreply@google.com!! Once again automated with no contact with a human being! What a waste.

Alaric


ps. I've just been told Google have sent a new email  to our director increasing their offer to £150. To think they could have avoided this if they'd decided to make it possible for us to actually chat to a human being.