Sunday, 8 August 2010

Google Adwords

We've been running a Google Adwords advert for the second book Company Mole. The click-through response rate has been low and even those click-throughs have had a poor conversion into sales. It's been costing in the region of only $30 a month, so we let it runfor a few months to see if things improved. It hasn't. We thought we'd improve the advert by providing a direct link to the Amazon Kindle page where the book is on sale.. 
The Google editorial staff have decided that the shown URL link and and destination URL link are not related, though if they'd taken the effort to actuually check they would rapidly realise there is a very strong link.
Given the poor performance of the Adwords and Google's careless rejection of the revised advert we've as a business have decided to give Google Adwords a miss for a while. It's their loss, not ours. We're diverting the advert funding for this and our other Adword adverts to other marketing.
Alaric

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